Press Release 21.04.2020
For immediate release
19.-20.6.2020 Midsummer Madness is cancelled due to coronavirus pandemic. Organisers working on a first edition for 2021.
For the last three years, we have worked to offer everyone a free-of-charge event bringing together Tove Jansson’s Moomin tales, Helsinki’s urban identity and Finnish Midsummer traditions. The programme would offer a taste of European and Finnish cultures through performances and activities under Helsinki’s midnight sun.
However, our priority is to ensure the health and safety of the visitors, performers and staff. Unfortunately, due to the unprecedented Covid-19 circumstances, it is impossible to organise this event in good conditions. Therefore, after evaluating the situation with our main partners, Helsinki City & Moomin Characters, we have taken the difficult but reasonable decision to cancel the first edition of Midsummer Madness.
The entire cultural and event field is hit very hard by the consequences of the coronavirus crisis. But it is also a moment where we can see a strong cohesion between different organisations, coming together to find the best ways to ensure a future for arts and culture. Culture plays a central role in people’s lives, especially in times of crisis like the ones we are going through.
Midsummer Madness is organised by a non-profit association in its first year activity. We are working hard to ensure sustainability through this difficult period and create a future to pursue our original idea. We are continuously discussing with our partners the options to offer a first edition for Midsummer 2021 and will communicate about it within the next few months.
In the meantime, we would like to thank all our partners, providers and supporters for their continuous support and trust.
We would also like to thank each and everyone of you, who were planning on visiting us in 2020, and we will do our best to be able to see you in 2021!